This post takes a look a both the strategy and the tactics for promoting local events: First I discuss some general conventions regarding promoting events, then I elaborate on specific tactics and tools. The goal of this post is to serve as a checklist for anyone that needs to promote a local event.
Strategy
Who, What, When, Why?
Visualize what the final result of the event should look like, clarify the purpose of the event, then determine the actual tasks need to realize that vision. Remember that the actual tasks are secondary to the desired result. With that frame of mind you can maintain flexibility while keeping focused.
Research
Use Google and the “websites where you can post your event” (listed below) to investigate events similar to yours. Google the titles of those events to determine what online marketing channels they used. Search through old emails to examine marketing copy used for other similar successful events.
Timing
Be careful of scheduling your event during the same time as an event that will potentially rob your market share. Understand what times are best for your target market. You may want to call a few of the potential attendees and ask their opinion.
Lead Time
In general you want to have four to eight weeks of lead time. To get a more accurate measure, using your research, find out when similar events that were successful started announcing their event.
Partnerships
Team up with organizations that cater to your market. Determine whose mailing lists your target market appears on. Look for partners that would also find value in your target market. Utilize your partners mailing lists, social media profiles and websites.
this current text has been adopted from www.thinkingserious.com
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